In general, SMBs should keep the app and UI simple.

Make sure to select an app builder or template that can support features your business needs. You should know how you want the app to look before you select a template or app builder. You could also hire an outside programmer or development team to create a dedicated program. Building the application for an SMBĪfter deciding to create a mobile app, you might use an app builder that offers a simplified template for building. Push notifications after program updates can also help maintain your digital presence and increase brand awareness. Regular app updates can help SMBs connect with customers. As an SMB owner or IT administrator, you must regularly update the app with new company and product data to keep customers engaged.

Still, coding is only the first stage of creating an organization's mobile presence. A 2021 Gartner report stated that low-code development is a growing trend, with the COVID-19 pandemic further driving a move to non-IT app developers. However, the rising popularity of no-code and low-code development presents new opportunities.

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